Want to make your freelance clients love your writing? Here are five tips to make that happen.


5 Steps To Make Your Freelance Clients Love Your Writing

The best way to make sure your freelance clients love your writing is to write top-notch copy. That much is true. As a professional writer, your skills are your main concern. But there is more to …

Not much for numbers, data, and analytics? (I’m not.) Good news: that doesn’t mean you’re out of luck as you write blog posts. It’s true that data has become the hot thing for blogs these days, but not all of us are comfortable with it. You can write blog posts without data. And, using a few ideas in this post, you can dip your toe into the water and find fun ways to inject a bit of data into the post of any kind of blog.


How To Succeed In Marketing Without Understanding Data And Analytics

Understanding data and analytics seems to be a requirement to create content nowadays. There is a heavy push towards using analytics to not only manage your site and traffic, but to actually create that content. Using data in …

My competitive nature makes A/B testing email subject lines a bit fun. I pit one post against another and like seeing which one wins. But it’s more than just a bit of fun. You learn some interesting things about your readers when you give them the chance to decide which email they like best.


We A/B Tested Our Email Subject Lines For Months. Here’s What We Learned.

Every week, we send out the Content Marketing Update email. Before I send it out to the entire list, I always set up an A/B test on subject lines to see which subject line is …

Getting good people together to create a team blog is tough. It’s hard to keep people to stick with it, it’s hard to find them in the first place… but if you’re insistent that you’re going to have a team blog, here’s what you need to know.


How To Assemble A Content Marketing Team For Your Blog

How can a solo blogger build a content marketing team blog of editors and authors? Who do you need, and how do you get them? That’s a question one of our readers asked us, and we thought …

Got a crappy business idea? Don’t let that stop you from giving it a go. Here’s how you’d present that idea to others. (farce)


How to present your unsuccessful business idea.

This morning I attended a meeting where people present their business idea or business plan and the audience asks questions. I went because a friend was presenting a business idea. He did a great job presenting …

What’s the deal with list posts? It seems everywhere you look on blogs now you see posts that start with a number and then make massive promises shortly thereafter. Why? Why do writers seem to write list posts so much now? Quite simply…they are headlines that work. And also, Buzzfeed.


How Long Should The Perfect List Post Really Be?

List posts, the stuff of magic. The staple food of Buzzfeed and social media and content marketing everywhere. Maybe Martin Luther started a trend when he nailed a list to that door. Readers love lists. Content marketers …

Taking A Road Trip During A Heat Wave, With Friends

Taking A Road Trip During A Heat Wave, With Friends

There are two truths regarding road travel woven into this story: Three women traveling means one will be out of sorts with the other two, and you can find a Dairy Queen just about anywhere.

Route 66 had been done. Songs had been written about it. It was discovered territory, and then some.

If we were going to take the Great American Road Trip, it would be on a road less traveled, a road like…

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We are all making assumptions about nearly everything we do each day. We have to; it’s more efficient and we need to make snap decisions and judgment calls somehow. So, we tend to base them on what we have learned in life so far. But assumptions are often wrong and when we make assumptions in our writing…we tend to push our reader away.


Are You Making These 5 Assumptions About Your Audience?

Making assumptions about our audience is one of the worst things we content marketers do. We end up creating content that makes our audience feel stupid. A while back, I found an article about inbound marketing on a favorite blog, but I didn’t get past the …

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Sometimes, the most efficient use of my time is the wrong use of my time. The push for productivity can leave you feeling like a wasteland, particularly if you draw your strength from a place other than being “useful.”


Productivity porn, self-improvement, and the locusts.

What the locust swarm has left the great locusts have eaten; what the great locusts have left the young locusts have eaten; what the young locusts have left other locusts have eaten. Be glad, O …

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